CONCRETE-EFFECT BUSINESS CARDS

Following on from the previous post about Moo Minicards, I want to show you my latest business card designs. I had quite a few varying designs which I considered but in the end, decided to link the overall style to my final uni design project. The effect was created using a high resolution detail of concrete, layered with really old film print. I then added a fine mist of gold spray paint to add that extra bit of metallic texture, creating a striking contrast of a raw material with a refined and classy edge.

The finished product:

Concrete experimentation:

BEAUTIFUL BUSINESS CARDS

I haven't update for a while as I've been so busy getting work done for the start of my final uni year. 3 weeks in now and the work is mounting up very quickly. Over the summer we were asked to design our own business cards. I did some research and discovered many amazing business card designs that were super stylish and eye-catching. There are companies which create letter pressed cards, laser-cut cards and some can be made from materials such as timber, acrylic or concrete! Here are some examples:

BENEFIT COSMETICS

Brand image is really important nowadays more than ever with strong competition from global brands. Of course, a company's product is the focus but the way products and their brand itself is marketed is vitally important. The graphics and advertising that Benefit Cosmetics use to represent their brand are playful and relate well to their products and appeal to their target audience.